The Oscar-nominated director Gus Van Sant brings his creative chops to the luxury car brand BMW with this trio of inspired spots. The i8 plug-in hybrid is an example of high achievement in manufacturing, fuel economy and style. Instead of resting on those laurels, the commercials add a whole new layer of drama and narrative with actors voicing the assured, anthropomorphized affirmations of the vehicle.

“Powerful”:

 Gus Van Sant / BMW i8 / POWERFUL

“Attitude”:

 Gus Van Sant / BMW i8 / ATTITUDE

This is a great little piece from Sehsucht, and if your next project consists of plants and trees you may want to pull some inspiration from here!  If you go frame by frame you can really get a sense of how much detail they put into each tree growing and settling into place.  Again, this is short and sweet but a ton of great detail buried throughout.