A craggy wasteland is visited by a flying egg-orb only to become stranded in the desolate terrain. The native knuckle-draggers realize this is something special when it starts blinking, so they place it in full view of another planet, presumably earth!

Channel One is an uncommon country-wide network in a state as large as Russia, thus the idents are broadly appealing. There’s a lot of interpretation for one so inclined, not least of all is the reference to Sydenham’s Crystal Palace which inspired Chernyshevsky’s utopian vision in his 1863 novel “What is to be Done?”