I’m not a “true crime” fan, too grisly for me, but this promo features a fantastic device for a show about female killers; a heart of ice. Not to mention the title of the show “Slay Belles” deserves its own award.
Nat Geo built an anatomically correct T-Rex just so this lucky team of paleontologists could dissect it. Sounds like must-see tv! Nice title card.
UFO brings a pretty unique view to MTV’s “The Ride” promo. Using mainly a first person point of view and a low poly animation style, we cruise through a handful of different environments in all of fifteen seconds.
A blanched color palette, a few sparse textures, and some simple geometry would seem like a uninspiring toolbox, but Pes defies such rebukes with this fine rebrand.
NatGeo turned to Studio Freak for one of their new promos that required a ton of CG character work. The army men are spot on, and even though their feet are locked down they have a really wide range of motion. I could see additional promos and IDs spin off of this concept, especially if the series is successful.
Roof Studio takes their familiar 3D style and camera moves and applies the same principals to NatGeo’s “Brain Games” promo. The continuous camera move shows off gorgeous 3D environments that mechanically work together, ultimately revealing the final logo lockup. This piece is sure to spark some serious inspiration for your next motion graphics project.
Disney XD gets a worldwide rebrand from 2veinte that matches their wacky content perfectly. The 2D graphics are upbeat and full of color as lineups and shows are revealed through elaborate transitions. Most of the graphics are unique to the content they’re promoting, which adds a very custom twist to the package. This is a great reference piece for anyone involved in a rebrand!
While I might have enjoyed seeing how some of these contraptions could have been produced in-camera, the package of Rube Goldberg-inspired CG animations are nonetheless an impressive piece of on-air branding.
While the Olympics focuses on the physical achievement of athletes against a backdrop of competition, the Special Olympics celebrates the strength of human spirit within a community of acceptance. The multi-faceted, gorgeously uplifting graphics package created for the recent games gives a hint at the amazing and complicated range of challenges and successes facing the talented competitors and their families.