Sneaker Freaker is an Australian sneaker mag and Casio is… the company that made your mom’s keyboard! Chill Casio, chill, just a little ribbing. The kick-ass G-Shock line is hugely popular and commercials like this add a fun element to the brand. First released in 1983, this spot reaches back to that decade for inspiration, embracing the retro vibe all the way.
How can a bunch of flabby nerds bypass the stylish charmers and get the girls? A little antiperspirant and some kick-ass moves, that’s how!
When a company recreates a look and feel from a tv show in order to create a spot, it can be super expensive, and often feel a little hollow. Vodafone strikes the right balance here.
Arnold Schwarzenegger is in full, if subdued, command in this fascinating war game promo. While the “live” battlefield table is purely a fictitious concept, the technology to create something similar is doubtless in the works.
Reductive illustration styles are a favorite of mine. Stripping an object down to it’s barest bones, then reinterpreting that form with some creative flair is no easy task. Le Cube proves they’ve got the chops.
Mercedes pushes the limit on the role a car can play in a person’s life with this soaring, poetic commentary. There’s a hint of “True Detectives” season 1 opener with the gorgeous double exposures, and the typography is light and balanced.