Sneaker Freaker is an Australian sneaker mag and Casio is… the company that made your mom’s keyboard! Chill Casio, chill, just a little ribbing. The kick-ass G-Shock line is hugely popular and commercials like this add a fun element to the brand. First released in 1983, this spot reaches back to that decade for inspiration, embracing the retro vibe all the way.

Did you ever make a model car? Still doing it? Nah, me neither, but I do remember the molded plastic sheets with the tiny pieces waiting to be snapped out from their tenuous frames. That’s the aesthetic AmEx is using in this campaign, and wielding it well!

 American Express "Snap Card (Medical Office)"

 American Express "Snap  Card (Fortress Builders)"