Invasion by Boabab Studios
Whether or not this particular watch could survive a reentry from orbit (I suspect not, sorry Casio) it’s a gorgeously produced fantasy.
A couple things are worth paying attention to here. Notably, the different ways in which the lab guys, the Everrun material blobs, and the jogging mannequin are rendered. The first has no shadows, the second has hard shadows but no gradients, the third has gradients, yet they all successfully inhabit the same environment.
Amnesty International created a powerful PSA with this uniquely conceived piece. Having Patrick Stewart and Joanna Lumley perform the script adds tremendous drama.
You thought the Apple Watch was pricey? Try a $1500 Tag Heuer with Intel inside! This promo has some great moments, including a horizontal shredding transition I love, to help take the watch out of the stuffy luxury category and drop it into the edgy hipster zone.
Watch for the moments of cinematic magic scattered throughout this luxury car spot. My favorites are the clock in the viewfinder, the water walker, the shatter/dive, the outdoor moonlight reader, and the infinity steps. Such richly creative vignettes!
I’ll admit that after watching this teaser I’m now a little unnerved about attending FITC 2016 in Amsterdam.