If you work in an office environment, this animated story for Google should certainly resonate in some way, shape, or form. The script is very strong, and has that reliability factor to it which makes sharing the content much more likely. The design and animation fits nicely within the Google brand, although without a strong script and voice over this video would not be nearly as successful.
UFO brings a pretty unique view to MTV’s “The Ride” promo. Using mainly a first person point of view and a low poly animation style, we cruise through a handful of different environments in all of fifteen seconds.
Check out Sequence’s new reel, just in time to wrap up the year. It seems like they have been super busy working on a wide range of projects, more motion graphics to live action. If you are looking for some quick inspiration in a lot of different areas, then be sure to check out this one!
Imaginary Forces had the opportunity to create the main titles for Marvel’s new series on Netflix, “Jessica Jones.” The entire open is incredibly stylized and gritty, allowing viewers to get a glimpse into this world, leaving the rest up to imagination. It seems like they captured their own live action paint plates, that they then used to composite over the photography. Though I have seen this technique used over and over again, myself included, they pulled it off in a way that feels different and seems like a perfect fit for the NYC based series.
The struggle between two adversaries inside a stringently geometric world implodes the instant they try to save each other from impending doom. The “afterlife” is organic and free flowing, as are the two new spirits that inhabit it. The dynamic projection mapping and the skillful human interaction are a treat to watch.
Keep them coming! I absolutely love this technique being used for various sports commercials, where these cartoon 2D animations are bringing new life to the footage. With a mix between great sound design and electric animation (literally), you exponentially amplify the impacts within the raw footage, which equals more excitement.
Gorgeously styled illustrations blend seamlessly from scene to scene as the female protagonist in this spot travels the world, enjoying the exclusivity of the Ritz Carlton Reserve locales.
Shotopop went all in with this classically animated short, incorporating all of the principles of animation that make for wonderful motion. The sheer pacing and shift to explosive action is really impressive. The unique music composition not only helps sell the change in timing, but is an awesome piece of sound design in its own right.
Buck and Hulu are teaming up again to continue their Seinfeld campaign through the holidays. This ad uses the same design and color palette as the previous one, but ties holiday references from the show into the concept. Once again, Seinfeld becomes modernized and relevant after so many years of being off the air.