I’m fascinated by this promotional piece for a bunch of reasons.The subject matter, the technology and the promotion make for odd bedfellows. Either way, the originality of the design aesthetic is sharp and it certainly challenged my preconceptions of how beliefs systems might be sold in the future.
I believe I posted the original commercial, “Heart of the Capital” a while back and now we are very excited to see the release of the “making of”! I am going to have to say that this is the most well done “making of” video for a commercial I have seen in a long time. The level of polish is amazing, and it would not surprise me in the least if you told me that CGF has a team dedicated to making these, because it seems like that is what it would take to pull something like this off. Have a look and hopefully you can take something away from this in your next making of video!
A while back, BOT & DOLLY released a video they created which “explores the synthesis of real and digital space through projection-mapping onto moving surfaces” (original link below). They are back with a behind the scenes video, showing their process in making “Box” which was filmed entirely in camera!