Nostalgia for the Polaroid instant camera is about more than just the magic of watching an image develop before your eyes, although that is certainly a transformative experience. In the age of digital photography, mass storage, endless editing and retouching options, there is something simple and honest about one click, one image, one moment. The Polaroid doesn’t capture an image so much as it produces an art object. The Impossible project continues the production of instant photographic materials for use with Polaroid cameras and the founders tell their passionate story in this short doc.

Posted by: DoubleU