Gillette “Piano”

Grey NY and 1stAveMachine team up to create a really interesting product demo for Gillette razors.  Rigging up what looks like hundreds of Gillette razors to piano keys, composer Son Lux plays an elegant piece as the camera swims through the various details of the setup.  This is certainly an example of thinking way outside the box, and really trying to focus on the product from a different angle.

Posted by: MindInMotion