Prudential – Long Term Thinking

This wonderfully executed piece for Prudential financial services accomplishes a tough goal: to educate but not overwhelm an audience about their services. Financial services aren’t always easy to understand, so instead of explaining products, Prudential focuses on the simpler messages about their own longevity, protective approach, and global expertise. How about that world map bar chart? Droooool (high five chart nerds!).

Posted by: DoubleU