Reeses

I was actually talking about these ads today, and how some people may wonder what is so special about them. Of course, if Imaginary Forces created it then it is automatically good, right? Well, the great thing about these spots is the fact that it is so iconic to the brand that simple really works. I am sure there were a few design options pitched, maybe some incredibly over the top, but in the end this campaign really says something about maintaining a brand image.

 

Posted by: MindInMotion