I absolutely love this concept. Following a single drop of rain from its origin within a cloud, through its journey until final impact. Digital Kitchen really nailed this ad for Generac, from the rain drop itself, to the momentum of the animation as it neared towards the ground, the wild camera cuts along the way and lets not forget the gorgeous environment drifting in and out of focus throughout the spot. Even the product end page worked perfectly with everything that happened before it, and showed that DK went above and beyond rather than just slapping it over black.

Posted by: MindInMotion