Talk about thinking outside of the box. Important Looking Pirates and Samsung teamed up to create a truly interactive experience. In order to create a truly curved experience in anticipation of their new television line, they created a way for viewers to watch an animation play on their computer, and see the scene extend on the left and right of the monitor using their phones. It may be hard to understand, so be sure to go to www.curvedexperiment.com and follow the prompts, it’s very cool. Also, be sure to check out the breakdown below of all the awesome CG work Important Looking Pirates created for this!