Flying, exploding fruit has been done before in commercials and games now. Assembly must have known that going in, and decided to take this new commercial for Just Juice to a whole new level. This is quite an epic production for a :30 ad, which has incredibly detailed environments, unique characters and some top notch animation. Transforming the characters from the greyscale 2D world, into the vibrant 3D world must not have been an easy feat by any means, but the hard work certainly paid off.


Posted by: MindInMotion