BBC F1! Opener

For a sport like Formula 1 racing, you might think the promotion tactic would concentrate on speed, power, traction, etc. This one doesn’t. The story here is about starting over completely and redesigning the car, and by proxy, relaunching the sport. The spot leverages the concept of a sculptor and an unhewn block of stone which becomes an artistic statement piece for the vehicle and the sport.

Posted by: DoubleU