AICP TITLE SEQUENCE – “MAKING OF”

The Mill takes us through their thought process for the AICP Title Sequence.  The Mill went on to say that “transforming their concept of ‘a delicate balance’ into a series of quirky and colorful sequences that celebrate the art and technique of the American commercial”.  You can see this happening throughout the title sequence as they shift from scene to scene, each uniquely captured with shallow depth of field.

Posted by: MindInMotion