Technicolor

The Technicolor group commissioned this spirited color burst to serve as a visual platform for their new 3D audio technology based on ambisonics. The new technology ups the ante on other surround sound systems by working in a spherical space, not merely on a horizontal plane. An airplane flying overhead, in theory, would sound like it was above you, vice-versa for an object that might be below you (a barking dog, saucepan falling to the floor, etc). The visuals provide an ample opportunity to show off the innovative technology.

Posted by: DoubleU