Gus Van Sant – BMW i8

The Oscar-nominated director Gus Van Sant brings his creative chops to the luxury car brand BMW with this trio of inspired spots. The i8 plug-in hybrid is an example of high achievement in manufacturing, fuel economy and style. Instead of resting on those laurels, the commercials add a whole new layer of drama and narrative with actors voicing the assured, anthropomorphized affirmations of the vehicle.

“Powerful”:

“Attitude”:

Posted by: DoubleU