Travelers & The Dominion

A beautiful promo for a new insurance merger using the watercolor cell animation style. This approach speaks to us of homemade goodies, mom and pop stores, authenticity, imperfection, and honesty. Sound like an insurance company to you? Well a commercial about high premiums, high deductibles, denial of claims and massive corporate earnings wouldn’t engender much customer support, now would it?

Posted by: DoubleU