This years Super Bowl commercials certainly have left people with mixed feelings. Here at Digital Canvas, we thought we would round up the commercials that show off impressive VFX, execution, production value, and concepts. (Posts are in no particular order)
JAGUAR 2014 BIG GAME COMMERCIAL
Jaguar scores big in one of the most epic commercials to air during last night’s Super Bowl. This film-like ad stars Sir Ben Kingsley, Tom Hiddleston, and Mark Strong, as well as director Tom Hooper. What you most likely missed (since it didn’t air) was the “making of” which is just as impressive.
AXE takes a different approach to their usual campaign filled with overly excited women throwing themselves at any man wearing the body spray. The message here was, “Make Love, Not War” which was a more subtle approach with incredibly high production value.
This was a favorite among our curators this year. In terms of creativity and execution it was right on, and it had a level of humor that we were missing this year from most ads.
PEPSI HALFTIME INTRO
With Fox, and everyone else hyping up the halftime show, Pepsi made sure to deliver an epic intro. Riffing off of the larger than life concept that we have seen in other promos before, Pepsi creatively integrates buildings and structures within the city as instruments.
TOYOTA HIGHLANDER MUPPETS
We suppose this is what you would expect to see from The Muppets and Terry Cruz. Terry playing himself certainly elevates the humor of the advertisement, as he makes you buy into the fact that he is truly engaged in The Muppet world.
Steven Colbert stars in a two part ad for Wonderful Pistachios. The first almost downplaying the product, and the fact that it sells itself. The second part going way over the top, including a crazy CG surprise at the end!
SQUARESPACE: A BETTER WEB AWAITS
Squarespace went big in their Super Bowl commercial, targeting all of the nonsense that floats around the web, and that “A better web awaits” tagline. A really interesting idea, and great execution to make for a successful spot.
TURBOTAX: LOVE HURTS
The new Turbo Tax campaign, which features John C. Reilly as the voice over, continues for the big game spot. The incredibly well written concepts and scenarios are back and more powerful than ever as they relate this ad to football.
This ad has people talking. Why would Maserati need a commercial? This may be an answer to Mercedes ad last year introducing their new entry level series. Either way, this is certainly high concept. The language and the narration is so powerful, and the cinematography was excellent.
FORD: NEARLY DOUBLE
Ford brings back their “Nearly Double” commercial from a few months ago to run in the Super Bowl time slot. The ad features Rob Riggle, James Franco, and some cool visual effects work.
BUDWEISER SUPERBOWL COMMERCIAL: PUPPY
This new commercial for Budweiser is already getting a ton of traction. This is the biggest time of the year for advertising, and the king of beer spares nothing when they make spots. This ad features a horse and a puppy. If you ever need a recipe for a full proof advertisement, use a horse and a puppy. Be sure to check out the behind the scenes video too!