ARC’TERYX

We don’t see much on the interactive side of production, mainly because it is meant to be seen in person.  Although, SEQUENCE delivers a video billboard for outdoor clothing and just imagine seeing this walking down the street.  The initial design is quite nice, almost looking like an unwrapped 3D model, and then begins to peel off by this massive wind ultimately reconstructing back into the end product.  Again, in terms of execution and the viewer experience I think this was successful.

Posted by: MindInMotion