Cheerios “Open Book” Timelapse

PSYOP brings something a little different for CHEERIOS in this new commercial, OPEN BOOK.  If you take a look at the behind the scenes time-lapse, you can see everything was built practically, in camera.  It’s always amazing to see how much work goes into something like a 30 second spot, especially so you can pass it on and help others outside of the industry understand.

Posted by: MindInMotion