Black & Decker Intelligent Tools

Black and Decker stays out of the premium tool market dominated by brands like Festool, DeWalt and Milwaukee. Instead, they wisely strive for the lucrative consumer base who crave easy-to-use tools with innovative features to make DIY weekend projects a breeze. Blueprint lines explode out to become flawless 3D as B&D promote the message that they now include Smart Tech on their tools which can recognize the material at hand and alter their power accordingly. From animation, to message, to actual technology at hand, this speaks to me on all levels.

Posted by: DoubleU