Goodwill – Stuff

It all starts with a good idea.  In this commercial for Goodwill, the viewer is left with a clear understanding of the message being delivered, and visually intrigued with very stylized graphics.  The characters were simple, yet very unique and consistent.  They stuck with the cardboard box theme, and introduced it in different ways such as when the camera panned across the different rooms.  The lighting was done exceptionally, giving this piece that extra layer of polish.

Posted by: MindInMotion