Hankook’s high-concept vision for the future of tires literally attempts to reinvent the wheel. With three seemingly sci-fi creations – one for off-roading, one for snow and ice, and another for… wait for it… swimming (I know, right!) – Hankook has set the bar high. The thrilling cross-country race is an exciting stage upon which to present such lofty goals.
Simple white lines, restrained piano, and scientific diagrams about the nature of light. Doesn’t sound like it could be much of anything, but this piece is a lot of something special.
The flat illustration style and muted color palette combined with the chipper animation approach allows this optimistic promo to hit the sweet spot.
Lumbre is celebrating five years, and to do so they have compiled their favorite work over from then to now. Tons of variety in here, and an impressive amount of high end work. I always believed it was important to compile your work at least once a year to see how you have progressed, and hopefully not regress!
Sound artist Maria Takeuchi and visual artist Frederico Phillips joined forces to create this poetic piece of motion-capture. At times this abstractly defined frenetic figure seems more “real” than a photo-real rendering. Therein lies the beauty: to sense true humanity beyond the inhuman shroud.
I love projects that revolve around high end sound design, and in this case Dolby Digital sound quality. Check out this awesome spot from ArtJail as they break down the sound of a baseball breaking through a window, by isolating sounds and some really impressive camera moves. This was perfectly executed from beginning to end; message received!
This surprisingly uplifting brand launch is for an Indian real estate portal. I know, I was surprised too! The disruptive start up has generated a lot of buzz, which isn’t unexpected given the audacious branding initiative.
I had the opportunity to see these live at F5, and it really amped up the excitement going into the first segment. Between the sound design and the visuals, this is truly an editors dream piece to cut. It’s impressive that there really is that many graphics packed into this segment to really keep up with this ever building sound design. If you are trying to make an impression for a live event, this definitely sets the bar in terms of inspiration.
Check out this artistic and colorful logo animation for Squarespace! We have seen the paint and brush style before, but having the strokes in true 3D space is an interesting idea, especially when you move and cut the camera around, and through the paint. Appropriately themed for the brand and well executed.
Imaginary Forces teams up with Netflix again, this time to create an intro sequence for the Australian series “Spectrum”. Much like some of their other work, this is a very organic style with close macro shots. The typography is minimal yet composed thoughtfully over the excellent mix of darks and whites.