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FIAT has been making quite the marketing run lately, launching many different campaigns with all different styles. This one of course is way out there, unlike most of the concepts we see from them. I think they are onto something though, the cartoony style and story telling is awesome, and the unique song is way too catchy!

 

VACILAO ERNESTO
 Fiat Vacilão Ernesto

VACILAO PEREIRA
 Fiat Vacilão Pereira

I like to see innovative car promotions because, let’s face it: how many boring, sunny, drive shots can we enjoy? This pop-tastic infographic animation for the diminutive European Toyota model is fun and different. No doubt some of the creative license is a result of the platform for the spot being Vevo, the music channel giant.