This piece is saturated with N3′s signature techy, laser lightshow style. This studio has an amazing ability to create landscapes (or spacescapes…yikes, that word looks weird), that are dense with detail but balanced with precise lighting.
Warsteiner Art Collection, have you heard of it? Well now you have, and you’ve now seen it too! Think Big Media put together an animated promo to show off this new collection of unique bottle designs, in a pretty slick way. Check it out!
More creative TED talk opens, this one for Taipei 2014. Bito was really able to bring some life to the typography here, which is important when the entire spot is based around words. Each transformation was complex and well designed, filling the :45 spot with interest and creativity.
British R’n'B singer Labrinth continues his skyward trajectory with this addictive tune and flawless video.
Lobo worked with McDonalds to create tons of co-branded spots for them, featuring some huge names like Spider Man, Scooby Doo and How to Train Your Dragon. Actually, seeing Scooby Doo recreated in 3D was really surprising, but done incredibly well! This animated Happy Meals character certainly has some longevity as you can see with this montage, and hopefully many more to come!
Some promos intend to have high energy, but fail to achieve it. This Ultimate Fighter promo for Fox Sports really brings the intensity not only through the edit and music, but the way the typography animates on and the shattering silhouettes. LUMBRE went with more of a graphic approach which can be tough to pull off with something like this, but with the combinations of techniques here it definitely makes for one killer spot!
A wontonly destructive act blossoms into a beautiful and peaceful moment before punishment is meted out to the trangressor. Moral lessons abound in this sparse short.
I love the refreshing yet serious sense of digital artistry encapsulated in this piece. It’s a recognition that CG artists, in this case C4D folks, could be given the respect and recognition that historically traditional artists have commanded.
This animated short film from Nexus immediately caught my attention, and I felt my jaw drop a bit inadvertently. I wasn’t sure what the main message was until the very end, and when I found out I was even more impressed. Incredible character and environmental design with an art direction that really captured the topic perfectly. Do yourself a favor and watch this two minute short, and then pass it along.